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第一廣告網:第二屆移動廣告優化師大會成功落幕

2019-08-06 14:48????來源:第一廣告網??本站:www.lktrjn.tw???責編:梁若如

第一廣告網www.lktrjn.tw:第二屆移動廣告優化師大會成功落幕

由有米科技主辦的第二屆中國移動廣告優化師大會(CMCOC 2019)在廣州南豐朗豪酒店成功舉辦。

The 2nd China Mobile Advertising Optimizer Conference (CMCOC 2019), sponsored by Youmi Technologies, was successfully held in Longhao Hotel, Nanfeng, Guangzhou, on July 27, according to China Advertising Network.The 2nd China Mobile Advertising Optimizer Conference (CMCOC 2019), sponsored by Youmi Technologies, was successfully held in Nanfeng Langhao Hotel, Guangzhou.

大會以“探冪增量”為主題,邀請到中國廣告協會作為指導單位,全天吸引了超過2000名全國各地的廣告優化師、營銷專家、媒體巨頭、廣告主等相關從業者參與。會上,來自有米科技、騰訊廣告、巨量引擎、阿里云、Google、百度、愛奇藝、知群、尚德機構等知名企業的演講嘉賓通過專題分享,表達了對廣告營銷行業及用戶增長方面的獨到見解。

With the theme of "exploring power increment", the conference invited the China Advertising Association as its guiding unit, attracting more than 2,000 advertisement optimizers, marketing experts, media giants, advertisers and other relevant practitioners from all over the country throughout the day. At the conference, speakers from well-known enterprises such as Mitsubishi Technologies, Tencent Advertising, Massive Engine, Aliyun, Google, Baidu, Aiqiyi, Zhiqun, Shangde Institution expressed their unique views on the advertising marketing industry and user growth through thematic sharing.

2019年,中國移動營銷市場規模將突破5195億人民幣,營銷已全面進入移動化時代。每一條移動廣告被展示的背后,都是廣告優化師運用智慧+創意的精妙呈現,技術+經驗的雙重結合。

In 2019, the scale of China Mobile's marketing will exceed 519.5 billion yuan, and marketing has entered the era of mobile in an all-round way. Behind every mobile advertisement is a double combination of wisdom + creativity and technology + experience.

主辦方有米科技CEO陳第發布了業界首份《中國移動廣告優化師發展白皮書》。該份調研真實地描繪出了數十萬廣告優化師從業者的生存狀態和職業發展情況。

The first White Paper on the Development of China Mobile Advertising Optimizers was published by Chen Di, CEO of Mi Technologies. The survey truly depicts the survival and career development of hundreds of thousands of advertising optimizers.

CTO總經理蔡銳濤分享了提升優化師工作效率的兩大利器——移動廣告數據情報分析平臺“App Growing”及內容營銷數據情報中心“米匯”。

Cai Ruitao, general manager of CTO, shared two tools to improve the efficiency of the optimizer: App Growing, a mobile advertising data intelligence analysis platform, and Mihui, a content marketing data intelligence center.

隨后,有米科技首席科學家李百川博士用三個例子為現場來賓闡述了有米云產品底層的AI技術架構,以及AI技術是如何應用在識別廣告素材和分析營銷數據之中。

Subsequently, Dr. Li Baichuan, chief scientist of Miyun Technologies, used three examples to illustrate the underlying AI technology architecture of Miyun products and how AI technology is applied in identifying advertising materials and analyzing marketing data.

范曉冰騰訊廣告 直營電商資深優化師,分享直營電商2.0時代,優化師能力模型升級。

Fan Xiaobing, Senior Optimizer of Direct Business E-Commerce in Tencent Advertising, Shares the 2.0 Era of Direct Business E-Commerce, and Upgrades the Competence Model of Optimizer.

馮烈丹阿里云 AI Design產品專家。分享議題:AI Design賦能數字營銷。

Feng Lidan Aliyun AI Design Product Expert. Sharing Topics: AI Design Enables Digital Marketing.

于潔楠,頭條營銷認證負責人。分享了如何幫助行業的人才快速成長,是它們的首要責任。

Yu Jienan, head of marketing certification. It is their primary responsibility to share how to help talents grow rapidly in the industry.

李嘉維Google 大中華區渠道事業部業務總監。分享議題:推動游戲用戶增長及互動升級。

Li Jiawei, Director of Channel Business in Greater China, Google. Sharing Topics: Promoting Game User Growth and Interactive Upgrading.

周子玄百度 商學院廣州負責人。分享議題:信息流廣告效果提升法則。

Zhou Zixuan is in charge of Baidu Business School in Guangzhou. Sharing Topics: The Law of Advertising Effectiveness Improvement in Information Flow.

楊大亮愛奇藝 效果廣告業務總經理 。分享議題:娛樂生態之下的效果營銷新優勢。

Yang Daliang, General Manager of Advertising for Achievement Effect. Sharing Topics: New Advantages of Effective Marketing in Entertainment Ecology.

張振陌陌 廣告營銷研究院副院長&首席講師。分享議題:信息流營銷的“糖”系法則。

Zhang Zhenmo, Vice President and Chief Lecturer of Advertising Marketing Research Institute. Sharing Topics: The "Sugar" Principle of Information Flow Marketing.

劉鵬博士《計算廣告》作者 科大訊飛副總裁 消費事業部副總 。

Dr. Liu Peng, author of Computing Advertising, Vice President of Consumption Business Department of HKUST.

范慧婷巨量引擎 效果廣告產品運營負責人。分享議題:與「視」俱進——巨量引擎平臺勢能驅動效果與效率提升。

Fan Huiting is responsible for the operation of huge engine effect advertising products. Sharing Topics: Keeping up with "Viewing" - Improving the Potential Energy Driving Effect and Efficiency of Massive Engine Platform.

桑仲初美圖 商務開發與市場運營總監。分享議題:移動互聯網寒冬中,出海廣告投放背負新使命。

Director of Business Development and Market Operations, Sang Zhongchu. Sharing topics: In the cold winter of mobile internet, the launching of sea advertisements shoulders a new mission.

當前,網絡和數字技術正以前所未有的廣度和深度塑造全新的媒介環境,出現了豐富多彩的、可供廣告優化師發揮的媒介平臺。

At present, the network and digital technology are shaping a new media environment with unprecedented breadth and depth, and a rich and colorful media platform for advertisement optimizers has emerged.

在眾多媒介平臺中,有一個我們不能忽視的主流媒體力量,那就是傳統新聞客戶端。2019年是中國新聞客戶端發展的第十年,預計用戶規模近7億。在這個媒體融合時代,傳統新聞客戶端肩負起了做大做強主流輿論的重大責任。有米科技作為中國互聯網百強企業,在幫助傳統新聞媒體擴展移動端市場方面積累了許多成功案例。

Among many media platforms, there is a mainstream media power that we can not ignore, that is, the traditional news client. 2019 is the tenth year of China's news client development, with an estimated user size of nearly 700 million. In this era of media convergence, the traditional news client shoulders the great responsibility of making the mainstream public opinion bigger and stronger. As one of the top 100 Internet companies in China, Youmi Technologies has accumulated many successful cases in helping traditional news media expand the mobile market.

第二屆中國移動廣告優化師大會的熱火體現了廣告營銷行業與互聯網行業的共同需求,數字廣告運營優化人才正在被市場所認可。

The enthusiasm of the 2nd China Mobile Advertising Optimizer Conference reflects the common needs of the advertising marketing industry and the Internet industry, and the digital advertising operation optimization talents are being recognized by the market.

我們相信中國移動廣告優化師大會會越來越精彩!

We believe that China Mobile Advertising Optimizer Conference will be more and more exciting!

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